Sarah Yoder
Graphic Designer
Graphic Designer with 10+ years of experience creating print and digital marketing materials, including advertisements, social media graphics, and branded collateral. Skilled in developing cohesive visual solutions across multiple platforms, with a strong understanding of production processes and brand consistency.
Working With Me
“I have worked in the nonprofit arts for 52 years, but I’ve never had the pleasure of collaborating with a graphic designer whose work combines these skills: an impressive understanding of the conceptual goals and how to realize them in graphic terms; a keen intelligence; unerring good taste; a dedication to solving problems together; and a willingness to change course at a moment’s notice. I must save this one for last: It’s something more than mere efficiency – lightning-fast speed. She will be a blessing for whatever individual or organization chooses her as a partner.”
– Bill Rudman, Founder and Artistic Director, The Musical Theater Project
“Sarah is a talented graphic designer who creates compelling promotional materials—often on tight deadlines—for all of The Musical Theater Project’s events. She brings a strong understanding of color, composition, and typography, developing innovative postcards, posters and digital assets while consistently maintaining the integrity of our brand.
A thoughtful problem-solver and collaborative partner, Sarah is a valued member of The Musical Theater Project team.”
– Barbara Vitcosky, Development and Marketing Director, The Musical Theater Project
Developed print collateral for PRD Technologies to support business development and sales conversations, including trifold brochures and a branded pocket folder with modular inserts. The materials were designed to simplify technical information, highlight key services and capabilities, and provide a professional leave-behind that reinforces brand credibility during client interactions.
Print Collateral
Presentation Template
Designed a trifold invitation for Coleman Health Services’ annual Changing Destinies fundraiser, the organization’s largest fundraising event of the year. The piece was created to engage a broad audience—including donors, sponsors, and community members—while building on established branding from previous years with a refreshed visual approach. The design combines elegant typography, event imagery, and clear information hierarchy to communicate event details, highlight sponsors, and encourage attendance and support.
Event Invitation
Designed a trifold print guide for Barberton City School District to help students visualize and navigate their academic journey. The piece uses a clear, engaging visual pathway to outline requirements, milestones, and post-graduation options, while the reverse side provides resources for students who may need support getting back on track. Distributed to every student in the district and designed for long-term use, the guide serves as both an educational tool and a model for how visual design can simplify complex information and support student success.
Graduation Pathways
The Musical Theater Project
Designed ongoing print materials for The Musical Theater Project, including the quarterly Overture newsletter and promotional postcards for upcoming performances. The work focuses on creating cohesive, engaging layouts that support donor communication and event promotion while maintaining consistency across seasonal campaigns.
Ad Refresh Campaign & Product Photography
Ad refresh campaign featuring original product photography, resulting in a 9% increase in clicks, 210% increase in conversions, and 20% growth in impressions within 30 days.
Created digital ad campaigns for a basement waterproofing client, delivering immediate results with a 7.61% click-through rate and 247 tracked phone call conversions.
Digital Ad Campaign
